SHOW ME
Now more than ever people are getting more cynical when brands make statements about their positions and intentions.
“Our people are our most important asset”
- Oh yeah? Show me. Let me hear their stories as it relates to how thy see their worth and value contribution and reward to the brand.
“We serve all constituents, not just shareholders”
- Show me your customer stories, your case studies.
- Again, show me your workforce stories.
“We are purpose driven business supporting our community.”
- Ok, show me your Impact stories.
- Show me your origin story where that purpose is built into your brand.
Are you a spectator shouting from the sidelines or are you a player making an impact in the game?
